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AdSmart Bowling

North Scotland
Date

Jan 2025

Description

AdSmart Bowling presents a campaign for the North Scotland market, showcasing the precision and reach of targeted advertising. The project features vibrant vector animation and motion graphics that track bowling balls through a stylized alley, using a minimalist aesthetic to distill complex messaging into a clean visual format. The creative direction, led by AdSmart from Sky, utilizes dynamic camera movements and a retro-inspired color palette to maintain engagement across the commercial sequence. This animated work focuses on the technical capabilities of the streaming platform's media services.

Style

Horizontal, Commercial, Minimalist, Retro

Techniques

Animation, Motion Graphics

Industries

Streaming Platforms

Color
Crimson
Amber
Forest Green
Background

Illustrated Frame

Context

TVC / TV Commercial

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