Adidas
World Cup Ball Campaign
Brand
ProjectWorld Cup Ball Campaign
Date
Nov 2025
Description
The Adidas World Cup Ball campaign is a series of commercial and editorial portraits centered on the intersection of professional sport and street-ready apparel. Shot by photographer Niall Hodson, the series highlights the brand’s iconic tracksuits and match-ready equipment through a lens of dynamic movement. The project channels a tactile, athletic aesthetic using techniques like long exposure and analogue film, resulting in a grainy, desaturated look that feels both contemporary and grounded. Subjects are captured mid-action or in candid, composed poses against vibrant, textured studio backdrops that emphasize the classic white three-stripe detailing of the sportswear.
Style
Vertical, Commercial
Industries
Sportswear
Color
Jet Black
Pure White
Context
Advertising Campaign
Associated creatives
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