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Brand
Adidas
ProjectWorld Cup Ball Campaign
Black woman wearing a blue jacket holding a soccer ball against a blue background

Adidas World Cup Ball Campaign 2025

Associated creatives

Niall Hodson
Niall HodsonPhotographer

Tags

black woman holding soccer ballblack womanwoman holding soccer ballsoccer ballblue track jacketwhite top

Description

This portrait for the Adidas World Cup Ball Campaign features a black woman in her 20s wearing a blue track jacket with white stripes over a white top. She has a motion-blurred hairstyle tied back with a red ribbon and holds a soccer ball in her hand. The composition has a dynamic, blurred motion aesthetic against a solid blue background. Niall Hodson photographed the campaign.

Style

Editorial, Vertical, Desaturated, Grainy

Techniques

Analogue / film

Industries

Soccer

Color

Royal Blue (60%)
Pure White (40%)

Background

Solid Colour

Context

Advertising Campaign