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Brand
Adidas
ProjectWorld Cup Ball Campaign
Black man holding a soccer ball while wearing a branded jersey, shorts, and sneakers against a red backdrop.

Adidas World Cup Ball Campaign 2025

Associated creatives

Niall Hodson
Niall HodsonPhotographer

Tags

black man holding soccer ballblack manman holding soccer ballsoccer balladidas jerseydenim shortswhite sneakers

Description

This commercial portrait for the Adidas World Cup Ball Campaign features a young black man posing against a textured red backdrop. He is holding a colourful soccer ball in one hand while wearing a vintage-style athletic jersey, denim shorts, white socks, and sneakers. The lighting casts a strong shadow behind him onto the wall, and the ground features gravel and a brick wall to the side. The image was photographed by Niall Hodson.

Style

Vertical, Commercial, Desaturated, Warm

Industries

Football (American)

Color

Jet Black (30%)
Pure White (30%)
Denim (20%)

Background

Set-dressed

Context

Advertising Campaign