Adidas: SL EVO
Brand
Date
Jan 2025
Description
The Adidas SL EVO campaign presents a series of athletic portraits and lifestyle imagery focusing on technical performance apparel. Featuring dynamic subjects in both studio settings and urban concrete environments, the work emphasizes the interplay between modern sportswear silhouettes and brutalist architectural textures. Photographed by Anne Piqué, the project utilizes soft, natural light and clean, minimalist framing to highlight the movement and functionality of the collection. Nicolas Philippon provided hair styling throughout the series, contributing to the polished, high-contrast aesthetic that defines the campaign.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Context
Advertising Campaign
Associated creatives
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