Adidas

Jan 2025

Adidas introduces the SL EVO line through a series of commercial portraits and editorial imagery that highlight the intersection of technical performance and modern sportswear design. Shot by photographer Anne Piqué, the project places athletes in both controlled, neutral studio environments and urban, brutalist architectural settings to underscore the collection’s minimalist aesthetic. With hair styling by Nicolas Philippon, the visuals emphasize clean lines and functional detail, from signature three-stripe motifs to performance-driven accessories like hydration bottles and wrap-around eyewear. The campaign leans into a monochromatic palette, utilizing soft natural light and diffused studio illumination to focus on the silhouette of the apparel and the dynamic movement of the subjects.

Vertical, Commercial, Clean

Natural light

Sportswear

Advertising Campaign