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Brand
Adidas
ProjectSL EVO
Runner in black hooded Adidas jacket and shorts stretching on an urban concrete ledge next to another athlete.

Adidas SL EVO 2025

Associated creatives

Anne Piqué
Anne PiquéPhotographer
Nicolas Philippon
Nicolas PhilipponHair Stylist

Tags

hooded athletic jacketadidas running jacketblack running jacketmale runner stretchingyoung man stretchingrunner stretching

Description

Athletes gather in technical running apparel near a multi-level concrete architectural structure. The central subject, wearing a black hooded Adidas zip-up windbreaker and matching shorts with signature three-stripe details, leans in a stretch along a low wall. Beside him, another runner rests in an olive jacket, dark running tights, and white Adidas sneakers. Shot under soft daylight, the neutral tones of the concrete environment emphasize the modern sportswear aesthetics.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Sportswear

Color

Jet Black (80%)

Background

Carpark

Context

Advertising Campaign