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Brand
Adidas
ProjectSL EVO
Woman wearing a white zip-up jacket and orange sunglasses with two people in black athletic wear on concrete

Adidas SL EVO 2025

Associated creatives

Anne Piqué
Anne PiquéPhotographer
Nicolas Philippon
Nicolas PhilipponHair Stylist

Tags

woman in white jacketwhite jacketwoman in sportswearsportswearadidas jacketorange sunglassessports sunglasseswhite athletic sneakerswhite sneakers

Description

This editorial image for the Adidas SL EVO project captures three individuals posed on a grey concrete surface from a high-angle perspective. A prominent woman stands on the left wearing a lightweight white zip-up jacket with black accents, black shorts, white socks, white athletic sneakers, and striking orange-tinted sports sunglasses with dark hair styled in blunt bangs and a high ponytail. Two additional figures in black hooded athletic wear and white sneakers are positioned in the foreground and right background. The natural outdoor lighting creates clean shadows on the textured grey ground, emphasizing the performance apparel and modern sportswear aesthetic.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Sportswear

Color

Pure White (50%)
Jet Black (50%)

Background

Concrete Texture

Context

Advertising Campaign