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Adidas: Adizero ARUKU

Brand
Adidas
Date

Sep 2024

Description

Adidas presents the Adizero ARUKU campaign, a series of visuals highlighting the performance-driven aesthetics of their latest footwear release. The imagery captures the sneaker and complementary sportswear in motion, utilising long exposure and dynamic motion blur to emphasise athletic speed and forward momentum. Photographer Ivana Micic frames the collection within urban environments, ranging from nighttime rooftop settings to outdoor staircases. Featuring model Shun Yoshida and makeup artistry by Mio Iguchi, the project leans into a cool, cinematic mood with desaturated blue-toned color grading. The campaign relies on a mix of commercial action shots and focused fashion editorial compositions to highlight the curved sole and modern silhouette of the Adizero ARUKU.

Style

Vertical, Commercial, Cool

Techniques

Long exposure, Natural light

Industries
Sportswear
Color
Jet Black
Pure White
Context

Advertising Campaign

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