Adidas
Adizero ARUKU
Brand
ProjectAdizero ARUKU
Date
Sep 2024
Description
Adidas presents the Adizero ARUKU, a commercial project showcasing contemporary performance sportswear through a series of athletic, motion-driven visuals. The campaign captures the silhouette of the Adizero line against urban backdrops, balancing high-performance footwear with modern apparel. Photographer Ivana Micic utilizes long exposure techniques and dynamic motion blur to emphasize speed and forward momentum. With makeup by Mio Iguchi and featured talent Shun Yoshida, the imagery leans into a cinematic, desaturated color palette that highlights the technical profile of the sneakers and the brand's signature aesthetic.
Style
Vertical, Commercial, Cool
Techniques
Long exposure, Natural light
Industries
Sportswear
Color
Jet Black
Pure White
Context
Advertising Campaign
Associated creatives
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