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Motion-blurred close-up of a runner's foot wearing white Adidas sneakers and black track pants with bold white ADIZERO typography overlay.

Adidas Adizero ARUKU 2024

About

A low-angle, motion-blurred shot highlights an Adidas Adizero running shoe in motion against an outdoor ground surface. The subject wears black athletic pants featuring classic white side stripes paired with modern performance sneakers showing curved white soles and light blue accents. Large, bold white typography reading ADIZERO is centered over the composition. Dynamic motion blur conveys athletic speed and forward momentum under cool ambient daylight.

Brand

Adidas

Project

Adidas Adizero ARUKU 2024

Keywords

adidas adizero running shoeadizero running shoeadidas running shoerunning sneakerblack track pantsadidas track pantstrack pants with stripes

Credits

Ivana Micic
Photographer
Mio Iguchi
Makeup Artist
Shun Yoshida
Model

Styles

VerticalCommercialActionCool

Techniques

TypographyLong exposure

Industries

Footwear

Context

Advertising Campaign