
Adidas Adizero ARUKU 2024
About
This dynamic fashion editorial image for the Adidas Adizero Aruku project highlights contemporary sportswear. Captured by photographer Ivana Micic with model Shun Yoshida and makeup by Mio Iguchi, the shot focuses tightly on the footwear and apparel in motion. The subject wears black Adidas track pants featuring white side stripes, paired with high-performance Adizero Aruku sneakers boasting thick white soles and dark uppers. The composition is tightly framed around the lower body as the model steps down a tiled outdoor staircase. Cool lighting and a desaturated blue-toned color grading lend a cinematic and urban mood to the commercial imagery.
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