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Brand
Adidas
ProjectAdizero ARUKU
Two models wearing Adidas tracksuits and sneakers posing on a rooftop at night with motion-blurred city lights in the background.

Adidas Adizero ARUKU 2024

Associated creatives

Ivana Micic
Ivana MicicPhotographer
Mio Iguchi
Mio IguchiMakeup Artist
Shun Yoshida
Shun YoshidaModel

Tags

two models posing on rooftoptwo modelsmodels posingblack tracksuitadidas tracksuitathletic sneakers

Description

This commercial campaign image for the Adidas Adizero ARUKU project features two models posing on an elevated urban rooftop at night. Captured by photographer Ivana Micic with makeup by Mio Iguchi, the scene showcases a man and a woman wearing matching black Adidas tracksuits with signature white stripes and modern athletic sneakers. The background exhibits a deliberate motion-blurred lighting effect against a metallic railing and paved ground. The cool night lighting and dynamic composition accentuate the athletic footwear and apparel.