BrandZürich Tourism
ProjectBrand Identity
Zürich Tourism Brand Identity 2025
Associated creatives
Tags
Description
A brand identity project created by Studio Marcus Kraft for Zürich Tourism. The image displays a large promotional billboard showcasing the Zürich Card, mounted on a concrete base at a train platform. The billboard features a typographic header and a grid of small photographic panels highlighting local scenes, activities, and a QR code. A passenger train passes in the background with motion blur, creating a dynamic contrast with the stationary display.
Style
Horizontal, Commercial, Clean
Industries
Tourism Boards
Color
Medium Grey (50%)
Pure White (50%)
Background
Carpark
Context
Out of Home (OOH)