Zürich Tourism Brand Identity 2025

Description

A folded Zürich Card brochure is displayed on a clean light grey surface, showcasing the brand identity designed by Studio Marcus Kraft for Zürich Tourism. The white cover features bold black typography with the title Zürich Card alongside a vertically aligned cascade of colourful rounded tabs representing different categories such as Public Transport, Boat Cruises, Cable Cars, Museums, Tours, Culture, Gastronomy, Experiences, and Shopping. The bottom of the cover displays pricing details and validity information in crisp typography. The composition is clean and minimalist, highlighting the graphic design system and vibrant color palette of the city pass.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Tourism Boards

Color

Background

Grey Seamless

Context

Catalogue