Brand Identity 2025

Description

This editorial magazine spread showcases the brand identity for Zürich Tourism, designed by Studio Marcus Kraft. The layout features multi-column text alongside a vibrant grid of color-blocked categories including public transport, boat cruises, cable cars, culture, and museums. Photographic insets display scenic city views of Zurich, including waterfronts, architecture, and urban life. The clean graphic design utilizes bold primary and secondary color accents to structure information clearly across the open pages.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Typography

Industries

Tourism Boards

Color

Background

White Seamless

Context

Editorial