Zürich Tourism

Oct 2025

Studio Marcus Kraft developed the brand identity for Zürich Tourism, centered on the Zürich Card city pass. The project spans multiple touchpoints, including a series of promotional films, large-scale outdoor signage, and editorial-style printed materials that unify the city's tourism offerings. Defined by a minimalist graphic design system, the identity utilizes bold typography and a vibrant color-coded grid to categorize experiences ranging from public transport to culture and gastronomy. The visual execution incorporates clean motion graphics and live-action footage that integrates branded orange elements with local scenic photography. This approach establishes a modular framework that is applied consistently across both digital and physical media.

Horizontal, Commercial, Clean

Tourism Boards