Zürich Tourism: Brand Identity

Oct 2025

Studio Marcus Kraft developed a comprehensive brand identity system for Zürich Tourism, focused on the promotion of the Zurich Card. The project encompasses a wide range of collateral, from promotional billboards and editorial magazine spreads to brochures and motion graphic assets. By utilizing a minimalist design language and a vibrant, color-blocked palette, the identity organizes complex tourist information into a structured visual format. The execution relies on precise typography and a modular grid system to integrate varied city experiences—including public transport, cultural institutions, and outdoor activities—into a unified brand narrative. The design strategy employs clean, bold graphic elements and intentional white space to ensure clarity across both print and digital mediums, balancing photographic insets with functional iconography.

Horizontal, Commercial, Clean