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Model pulling a large white parachute on a white sandy dune under an open sky for a Zara technical wardrobe fashion campaign.

Zara Technical wardrobe 2025

About

This fashion campaign image for Zara features model Hoyong Kim interacting with a massive white parachute on a bright sand dune. The composition is captured horizontally with natural lighting, showing the model wearing a dark jacket and trousers while gripping the rigging lines of the billowing white fabric. The stark contrast between the dark attire and the expansive white textures creates an adventurous atmosphere. Photography by Lukasz Pukowiec, with hair styling by Pawel Solis and retouching by Paul Drozdowski.

Brand

Zara

Project

Zara Technical wardrobe 2025

Keywords

model pulling white parachutemodel pulling parachutewhite parachuteparachuteasian manman pulling parachute

Credits

Lukasz Pukowiec
Photographer
Pawel Solis
Hair Stylist
Paul Drozdowski
Retoucher
Hoyong Kim
Model

Styles

HorizontalCommercialWarmClean

Techniques

Analogue / filmNatural light

Industries

High Street Fashion

Background

Sandy Beach

Context

Advertising Campaign
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