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Brand
Zara
ProjectTechnical wardrobe
Model pulling a large white parachute on a white sandy dune under an open sky for a Zara technical wardrobe fashion campaign.

Zara Technical wardrobe 2025

Associated creatives

Lukasz Pukowiec
Lukasz PukowiecPhotographer
Pawel Solis
Pawel SolisHair Stylist
Paul Drozdowski
Paul DrozdowskiRetoucher
Hoyong Kim
Hoyong KimModel

Tags

model pulling white parachutemodel pulling parachutewhite parachuteparachuteasian manman pulling parachute

Description

This fashion campaign image for Zara features model Hoyong Kim interacting with a massive white parachute on a bright sand dune. The composition is captured horizontally with natural lighting, showing the model wearing a dark jacket and trousers while gripping the rigging lines of the billowing white fabric. The stark contrast between the dark attire and the expansive white textures creates an adventurous atmosphere. Photography by Lukasz Pukowiec, with hair styling by Pawel Solis and retouching by Paul Drozdowski.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Pure White (50%)

Background

Sandy Beach

Context

Advertising Campaign