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Portrait of Hoyong Kim wearing a grey shirt, tie, and dark jacket against an outdoor sky background for Zara.

Zara Technical wardrobe 2025

Associated creatives

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Description

This portrait features model Hoyong Kim captured outdoors for Zara's Technical wardrobe project by photographer Lukasz Pukowiec. He wears a layered grey shirt, tie, and dark jacket under natural light. Hair styling is by Pawel Solis and retouching by Paul Drozdowski. The composition focuses on a close-up framing against a pale horizon under an open sky.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Medium Grey (50%)
Jet Black (30%)
Off-White (20%)

Background

Clear Sky

Context

Advertising Campaign