Brand
ProjectTechnical wardrobe

Zara Technical wardrobe 2025
Associated creatives
Tags
Description
This portrait features model Hoyong Kim captured outdoors for Zara's Technical wardrobe project by photographer Lukasz Pukowiec. He wears a layered grey shirt, tie, and dark jacket under natural light. Hair styling is by Pawel Solis and retouching by Paul Drozdowski. The composition focuses on a close-up framing against a pale horizon under an open sky.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Medium Grey (50%)
Jet Black (30%)
Off-White (20%)
Background
Clear Sky
Context
Advertising Campaign

