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Brand
Zara
ProjectTechnical wardrobe
Model wearing dark sunglasses and black apparel posing against a white background with a large red form in the foreground

Zara Technical wardrobe 2025

Associated creatives

Lukasz Pukowiec
Lukasz PukowiecPhotographer
Pawel Solis
Pawel SolisHair Stylist
Paul Drozdowski
Paul DrozdowskiRetoucher
Hoyong Kim
Hoyong KimModel

Tags

model in black shirtmodel in blackblack shirtman in black shirtman in blackmodel wearing sunglassessunglasses

Description

A fashion campaign image for Zara titled Technical Wardrobe, photographed by Lukasz Pukowiec. The model Hoyong Kim stands against a clean white seamless studio background, wearing a black shirt, dark trousers, and sunglasses. A large textured burgundy object dominates the foreground on the left side of the frame, adding depth to the composition. Hair styling is by Pawel Solis and retouching by Paul Drozdowski. The lighting is soft and even, highlighting the clean lines of the garments.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (70%)
Pure White (30%)

Background

White Seamless

Context

Advertising Campaign