Zara Technical wardrobe 2025

Description

This fashion editorial image for the Zara Technical wardrobe project features model Hoyong Kim standing outdoors in a bright desert environment. The subject wears a cream-white technical jacket and matching shorts, paired with white sunglasses. Behind the model, a massive dark burgundy parachute structure looms, creating a striking geometric contrast against white sand dunes and a clear blue sky. Natural sunlight casts sharp shadows across the scene. The image was photographed by Lukasz Pukowiec with hair styling by Pawel Solis and retouching by Paul Drozdowski.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Sand Dunes

Context

Lookbook