Zara Technical wardrobe 2025

Description

Captured by photographer Lukasz Pukowiec for Zara's Technical Wardrobe project, this editorial fashion image features model Hoyong Kim posing outdoors on a snowy white landscape. He wears a cream-colored technical jacket and matching shorts, paired with dark futuristic sunglasses. His hand grips the rigging strings of an enormous, sculptural burgundy-red parachute that dominates the left side of the frame. The styling by Pawel Solis and retouching by Paul Drozdowski complete the clean, high-contrast composition.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Snowfield

Context

Lookbook