Zara Technical wardrobe 2025

Description

This fashion editorial image for Zara's Technical Wardrobe project features a male model standing prominently on a massive white sand dune. The model wears a matching short-sleeve shirt and shorts set featuring an abstract grey pattern, layered over a dark t-shirt, complete with dark socks and shoes. The composition places the subject against a striking natural backdrop of white terrain and a clear blue sky. Natural lighting illuminates the outdoor scene, highlighting the textures of the sand formation and the fabric of the garments. The project features photography by Lukasz Pukowiec, hair styling by Pawel Solis, retouching by Paul Drozdowski, and modeling by Hoyong Kim.

Style

Editorial, Vertical, Earthy, Raw

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Desert

Context

Lookbook