BrandZara

Zara Spring 2024 Women's Ad Campaign 2024
Associated creatives
Tags
Description
This image is part of the Spring 2024 Women's Ad Campaign for Zara, photographed by Steven Meisel with creative direction by Fabien Baron and styling by Karl Templer. A model is shown reclining on a bed, wearing a blue floral patterned dress and resting with her arms crossed. The interior setting features muted green tones, heavy drapes, and a small wooden side table with a lamp in the background. The composition employs a horizontal orientation with soft, diffused lighting that enhances the atmospheric, domestic interior mood.
Style
Editorial, Horizontal, Moody, Warm
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Royal Blue (70%)
Cream (30%)
Background
Bedroom
Context
Advertising Campaign


