BrandZara

Zara Spring 2024 Women's Ad Campaign 2024
Associated creatives
Tags
Description
This image is part of the Zara Spring 2024 Women's Ad Campaign, photographed by Steven Meisel with creative direction by Fabien Baron and styling by Karl Templer. A model with short hair is seated on a deep red floor, leaning against a low upholstered bed or bench structure. She wears a metallic green slip dress with a flared hem and pointed orange-red heels. The indoor set features warm gold vertical curtains in the background and an armchair to the left, illuminated by soft directional light creating a sophisticated editorial atmosphere.
Style
Editorial, Horizontal, Moody
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Color
Emerald (50%)
Scarlet (30%)
Background
Set-dressed
Context
Advertising Campaign


