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  • ·Zara Spring 2024 Women's Ad Campaign Editorial
BrandZara
ProjectSpring 2024 Women's Ad Campaign
Model reclining on a floor wearing a cream gathered top and patterned blue skirt next to an antique armchair

Zara Spring 2024 Women's Ad Campaign 2024

Associated creatives

Karl Templer
Karl TemplerZara Studio Creative Director
Baron & Baron
Baron & BaronAgency
Fabien Baron
Fabien BaronCreative Director
Jieun Lim
Jieun LimAssociate Creative Director
Brian Kang
Brian KangArt Director
Steven Meisel
Steven MeiselPhotographer
Fei Fei Sun
Fei Fei SunModels
Rosalieke Fuchs
Rosalieke FuchsModels
Nyawurch Chuol
Nyawurch ChuolModels
and Vivienne Rohner
and Vivienne RohnerModels
Karl Templer
Karl TemplerStylist

Tags

woman reclining on floorwoman recliningwoman on floorcream gathered topgathered topcream toppatterned blue skirtblue skirtpatterned skirt

Description

A striking fashion editorial image for Zara's Spring 2024 women's ad campaign, photographed by Steven Meisel with creative direction by Fabien Baron and styling by Karl Templer. A female model reclines on a rich dark floor, leaning against a vintage armchair upholstered in burnt orange fabric. She wears a cream-colored gathered top with voluminous sleeves over a textured teal and beige patterned skirt. The moody interior setting features deep tones, low lighting, and cinematic staging that emphasizes the rich textures of the garments and surrounding furniture.

Style

Editorial, Horizontal, Moody, Raw

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Cream (50%)
Denim (30%)
Caramel (20%)

Background

Living Room

Context

Advertising Campaign