BrandZara

Zara Spring 2024 Women's Ad Campaign 2024
Associated creatives
Tags
Description
Captured by photographer Steven Meisel for Zara's Spring 2024 women's ad campaign, model Fei Fei Sun rests her head upon her crossed arms at a wooden desk in a dimly lit interior room. She wears a sheer white button-down blouse over dark undergarments alongside a patterned skirt, featuring dark hair styled into a short fringe and dark lipstick. A polished brass desk lamp stands on the right side of the wooden table next to her, casting a soft, directional glow across the scene. The domestic background includes dark vertical curtains and an upholstered chair, rendered in a moody cinematic aesthetic.
Style
Horizontal, Commercial, Moody, Matte
Techniques
Low-key / chiaroscuro
Industries
Designer Fashion
Color
Pure White (30%)
Chocolate (40%)
Jet Black (30%)
Background
Living Room
Context
Advertising Campaign


