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  • ·Zara Spring 2024 Campaign Model in White Dress
BrandZara
ProjectSpring 2024 Women's Ad Campaign
Model lying on an orange carpeted floor in a white dress and blue heels, resting on cushions in a room with dark curtains.

Zara Spring 2024 Women's Ad Campaign 2024

Associated creatives

Karl Templer
Karl TemplerZara Studio Creative Director
Baron & Baron
Baron & BaronAgency
Fabien Baron
Fabien BaronCreative Director
Jieun Lim
Jieun LimAssociate Creative Director
Brian Kang
Brian KangArt Director
Steven Meisel
Steven MeiselPhotographer
Fei Fei Sun
Fei Fei SunModels
Rosalieke Fuchs
Rosalieke FuchsModels
Nyawurch Chuol
Nyawurch ChuolModels
and Vivienne Rohner
and Vivienne RohnerModels
Karl Templer
Karl TemplerStylist

Tags

woman lying on floorwoman lyingwomanwhite dressblue heelsblue shoespointed toe heels

Description

This image for the Zara Spring 2024 women's ad campaign was photographed by Steven Meisel with creative direction by Fabien Baron and styling by Karl Templer. A model lies gracefully on a rich orange carpeted floor, resting her head on mauve and brown velvet pillows. She wears a textured white dress paired with striking light blue pointed-toe heels and features dark hair with bangs and bold dark lipstick. The interior setting includes a light-colored armchair on the left, dark brown drapes in the background, and an open doorway casting dramatic shadows across the scene under soft indoor lighting.

Style

Horizontal, Cinematic, Warm

Techniques

Natural light

Industries

Designer Fashion

Color

Cream (30%)
Powder Blue (20%)

Background

Living Room

Context

Advertising Campaign