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Brand
Virgin Active
ProjectMake Life Your Pleasure
Large outdoor advertising billboard for Virgin Active reading Make Life Your Pleasure displayed at a transport station platform.

Virgin Active Make Life Your Pleasure 2023

Associated creatives

Seiya Taguchi
Seiya TaguchiPhotographer

Tags

billboard advertisementoutdoor billboardadvertising campaignbillboardvirgin active billboard

Description

This out of home advertising campaign image captured by photographer Seiya Taguchi features a large Virgin Active billboard displayed on a transit platform. The billboard titled Make Life Your Pleasure showcases a woman in athletic wear with expressive typography. A blurred commuter passes by in the foreground, emphasizing the bustling station environment. The architectural setting includes tiled pillars and stairs adjacent to the display.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Long exposure, Natural light

Industries

Fitness

Color

Forest Green (50%)
Pure White (50%)

Background

Transport Hub

Context

Out of Home (OOH)