Brand Identity 2017

Description

This brand identity project for Velvet Coat features a two-part composition created with graphic design by Kiku Obata & Company. The left panel displays bold serif typography announcing a Black Friday sale for fall collections alongside a listed directory of brands. The right panel presents a seated model wearing a vibrant red knitted sweater, matching red boots, and holding a brown woven clutch against a neutral studio backdrop with the brand name superimposed in white. The clean, editorial arrangement balances structured promotional text with high-end commercial fashion imagery.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

Luxury Fashion Houses

Event

Black Friday

Color

Background

Grey Seamless

Context

Advertising Campaign