Savant Brand Identity 2023

Description

This brand identity spread for Savant features an editorial design with bold, elegant serif typography laid out across two pages. Large categorical headings such as transportation, art and culture, ticketing, dining, and fashion are arranged in a clean typographic grid. A smaller photographic insert is centered on the spread, depicting a person seated outdoors near a prominent glass pyramid structure. The layout is set against a pale background framed by fine horizontal rules, with the website URL displayed in the lower left corner.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Background

Paper Texture

Context

Editorial