Logo
Brand identity design for Underdays featuring a model in a blue top and tags with typography against a white background

Underdays Brand Identity 2023

About

This project showcases the brand identity for Underdays, featuring photography by Charlie Gates and graphic design by Caramba Agency. The composition includes a portrait of a model reclining in a vibrant blue top against a clean backdrop, accompanied by branded swing tags and typography. The overall visual style is minimal and editorial, highlighting the distinctive blue and white color palette.

Brand

Underdays

Project

Underdays Brand Identity 2023

Keywords

underdays brand identitybrand identity designunderdaysgraphic designproduct tags

Credits

Caramba Agency
Graphic Design
Charlie Gates
Photography

Styles

HorizontalCommercialCleanMinimalist

Techniques

Typography

Industries

Lingerie & Underwear

Background

White Seamless

Context

Advertising Campaign
Similar media
Group of four diverse female models in neutral underwear against a vibrant orange backdrop in a studio setting.
Model in grey underwear set leaning on a black folding chair against a white wall by Louise Samuelsen
Woman in white t-shirt and shorts seated in a cream boucle armchair near a bright sheer curtain window with blue textile
Split view showing beauty products on the left with yellow typography and a man in a black jacket and mesh top on the right
Spreading pages of a publication titled The Depths Below featuring underwater imagery and a diver in swim cap and goggles.
Woman with curly brown hair wearing a blue cropped tank top and bottoms leaning over a bed with wooden paneling background.
Two female models posing on a wooden boardwalk by the water for the Chloé Spring-Summer 2026 campaign.
Crinkled white pouch packaging for Vegan Milk product on a grainy white background with typography and a barcode.
Model with dark curly hair wearing a pink ribbed polo shirt and trousers posing on a white backdrop
Monochrome close-up of a man's muscular back with arm raised alongside textured branding text for Tsu Lange Yor
Flat lay of stationery and business cards featuring the text 85 Spring St against a clean white background
Triptych featuring a smiling woman, a dog playing with a rope toy, and a joyful woman with hands behind her head, photographed by Meredith Jenks
Real estate brochure layout titled On Bourke featuring property photography and typography directed by Madelin Fuller
Older woman standing in nude lingerie next to a teal armchair in an interior room beside a pink panel with black text.
Editorial double-page spread featuring large typography on the left and a framed portrait of a shirtless man touching his head on the right.
From the same project