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BrandUnderdays
ProjectBrand Identity
Brand identity design for Underdays featuring a model in a blue top and tags with typography against a white background

Underdays Brand Identity 2023

Associated creatives

Caramba Agency
Caramba AgencyGraphic Design
Charlie Gates
Charlie GatesPhotography

Tags

underdays brand identitybrand identity designunderdaysgraphic designproduct tags

Description

This project showcases the brand identity for Underdays, featuring photography by Charlie Gates and graphic design by Caramba Agency. The composition includes a portrait of a model reclining in a vibrant blue top against a clean backdrop, accompanied by branded swing tags and typography. The overall visual style is minimal and editorial, highlighting the distinctive blue and white color palette.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Lingerie & Underwear

Color

Royal Blue (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign