Velvet Coat Brand Identity 2017

About

This brand identity project for Velvet Coat features a collection of translucent plastic packaging pouches and garment bags, captured from a top-down perspective against a soft neutral background. Several clear pouches are fanned out in a stack on the left, while individual pouches lie flat showing white button fasteners and printed typography. The clean composition highlights the frosted texture of the material and the crisp black branding. Designed by Kiku Obata & Company as part of the corporate visual identity.