Velvet Coat Brand Identity 2017

Description

This brand identity project for Velvet Coat features a collection of translucent plastic packaging pouches and garment bags, captured from a top-down perspective against a soft neutral background. Several clear pouches are fanned out in a stack on the left, while individual pouches lie flat showing white button fasteners and printed typography. The clean composition highlights the frosted texture of the material and the crisp black branding. Designed by Kiku Obata & Company as part of the corporate visual identity.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Emboss & Deboss

Color

Background

Paper Texture

Context

Brand Film / Corporate Video