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A white rectangular business card displaying the brand name Velvet Coat in clean black serif typography against a pale wood texture

Velvet Coat Brand Identity 2017

About

This image presents a brand identity design for Velvet Coat, featuring clean black serif typography centered on a crisp white rectangular card. The card rests on a subtle, light-colored wood texture background that provides a natural, tactile frame. The composition is minimal and balanced, placing full emphasis on the logotype and paper texture. Kiku Obata & Company designed the visual identity, focusing on refined typographic presentation. The overall aesthetic is clean, professional, and understated.

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Background

Wood Texture

Context

Brand Film / Corporate Video