Velvet Coat Brand Identity 2017

Description

This clean product shot features a brown kraft paper shopping bag displaying the Velvet Coat brand identity typography prominently across the front. The bag is fitted with slender black cord handles and rests on a painted light grey wooden floor next to a textured beige rug. Soft natural sunlight filters across the scene, casting delicate leaf shadows over the floorboards and the lower corner of the bag. Designed by Kiku Obata & Company as part of the Brand Identity project, the composition is captured with a minimalist aesthetic and balanced negative space.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Specialty Retailers

Color

Background

Concrete Texture

Context

E-commerce / Product