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BrandMcMaster Museum of Art
ProjectBrand Identity
Two exhibition posters for McMaster Museum of Art featuring bold typography and minimalist layout against a black background.

McMaster Museum of Art Brand Identity 2021

Associated creatives

Underline Studio
Underline StudioGraphic Design

Tags

exhibition posterexhibition postersposter designposter designsgraphic designtypography

Description

Two exhibition posters designed by Underline Studio for the McMaster Museum of Art brand identity project are displayed side by side against a solid black background. The poster on the left features bold black sans-serif typography reading PERIPHERAL VISION(S) on a bright yellow background, accompanied by a small illustrative inset. The poster on the right features dark typography reading IT IS FROM HERE THAT THE WORLD UNFOLDS on a light grey background with a colourful portrait inset at the bottom. Both posters incorporate clean modernist typography, asymmetrical negative space, and the MMA museum monogram at the lower corner.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic

Techniques

Typography, Vector

Industries

Digital Media & Publishers

Color

Lemon (40%)
Pure White (40%)
Jet Black (20%)

Background

Solid Colour

Context

Advertising Campaign