Uter Spring 2024 Ad Campaign 2024

Description

This campaign image for Uter's Spring 2024 collection was photographed by Jennifer Massaux with creative direction by Philippe Uter in Palm Springs. The low-angle composition features a female model seated in the foreground wearing a printed matching silk shirt and trousers, holding a newspaper. In the background lounge chairs and a modern building structure frame additional models, including a seated man wearing sunglasses and a patterned shirt, and a third figure standing further back. Natural sunlight illuminates the scene, highlighting the detailed patterns of the garments and the clean architectural lines of the exterior setting.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

House

Context

Advertising Campaign