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  • ·Uter Spring 2024 Ad Campaign Poolside Editorial
BrandUter
ProjectSpring 2024 Ad Campaign
A man wearing a printed short-sleeve shirt and shorts seated by a swimming pool with mountains in the background.

Uter Spring 2024 Ad Campaign 2024

Associated creatives

Philippe Uter
Philippe UterUter Creative Director
Jennifer Massaux
Jennifer MassauxPhotographer
Ines de Ramon
Ines de RamonModels
Jelani Williams
Jelani WilliamsModels
and Shane Williams
and Shane WilliamsModels
Palm Springs
Palm SpringsLocation

Tags

black man seated by poolblack manman seatedprinted short sleeve shirtprinted shirtmatching shorts set

Description

This vertical portrait features a male model seated on a tiled poolside deck in Palm Springs, captured as part of the Spring 2024 ad campaign for Uter. The subject wears a matching short-sleeve button-up shirt and shorts adorned with a distinctive abstract graphic print in warm tones. Natural sunlight illuminates the scene, highlighting the textures of the stone paving and the reflective surface of the water. In the background, arid hills and desert vegetation under a clear sky complete the outdoor setting. Creative direction by Philippe Uter and photography by Jennifer Massaux.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Camel (60%)
Cream (40%)

Background

Outdoor Pool

Context

Advertising Campaign