Uter Spring 2024 Ad Campaign 2024

About

This vertical portrait features a male model seated on a tiled poolside deck in Palm Springs, captured as part of the Spring 2024 ad campaign for Uter. The subject wears a matching short-sleeve button-up shirt and shorts adorned with a distinctive abstract graphic print in warm tones. Natural sunlight illuminates the scene, highlighting the textures of the stone paving and the reflective surface of the water. In the background, arid hills and desert vegetation under a clear sky complete the outdoor setting. Creative direction by Philippe Uter and photography by Jennifer Massaux.