Uter Spring 2024 Ad Campaign 2024

Description

A man reclines on a long, low concrete hearth inside a modern interior space for the Uter Spring 2024 ad campaign. He wears a coordinated set of long-sleeved silk shirt and matching trousers decorated with bold, abstract face illustrations and black-and-white striped fan motifs in blue, white, and black. Above him hangs a large framed abstract canvas artwork against a wall constructed of light grey breeze blocks. A prominent white range hood extends from the upper left. The lighting is soft and diffuse, highlighting the textures of the stone masonry and the fluidity of the printed garments.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Set-dressed

Context

Advertising Campaign