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  • ·Uter Spring 2024 Ad Campaign Poolside Editorial
BrandUter
ProjectSpring 2024 Ad Campaign
Young man in a blue hoodie and patterned shorts standing by an outdoor swimming pool in a desert landscape

Uter Spring 2024 Ad Campaign 2024

Associated creatives

Philippe Uter
Philippe UterUter Creative Director
Jennifer Massaux
Jennifer MassauxPhotographer
Ines de Ramon
Ines de RamonModels
Jelani Williams
Jelani WilliamsModels
and Shane Williams
and Shane WilliamsModels
Palm Springs
Palm SpringsLocation

Tags

young man in blue hoodieblue hoodiehoodiepatterned shortsshortsyoung man

Description

This image from the Uter Spring 2024 ad campaign features a young man standing beside a curved outdoor swimming pool in Palm Springs. He wears a powder blue hooded sweatshirt paired with matching patterned shorts featuring abstract graphics. The scene is illuminated by warm natural sunlight casting soft shadows across the stone patio and desert foliage in the background. Photographed by Jennifer Massaux with creative direction by Philippe Uter, the composition blends resort architecture with contemporary casualwear.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Designer Fashion

Color

Powder Blue (70%)

Background

Outdoor Pool

Context

Advertising Campaign