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  • ·Uter Spring 2024 Ad Campaign Palm Springs Editorial
BrandUter
ProjectSpring 2024 Ad Campaign
Low angle shot of a Black man standing in courtyard with palm trees and modern architectural overhangs under a clear blue sky

Uter Spring 2024 Ad Campaign 2024

Associated creatives

Philippe Uter
Philippe UterUter Creative Director
Jennifer Massaux
Jennifer MassauxPhotographer
Ines de Ramon
Ines de RamonModels
Jelani Williams
Jelani WilliamsModels
and Shane Williams
and Shane WilliamsModels
Palm Springs
Palm SpringsLocation

Tags

black man standingblack manman standingpatterned short sleeve shirtshort sleeve shirtpatterned shirt

Description

This photograph from the Uter Spring 2024 ad campaign, shot in Palm Springs by photographer Jennifer Massaux, features a Black man standing outdoors in an architectural courtyard. He wears a short-sleeve button-down shirt with a blue and white patterned illustration design. Tall palm trees frame the central subject against a bright blue sky, positioned between modern building overhangs. The low-angle composition emphasises the verticality of the palms and clean architectural lines. Natural sunlight illuminates the scene, casting soft shadows across the structures.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Sky Blue (50%)
Pure White (50%)

Background

Clear Sky

Context

Advertising Campaign