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BrandUter
ProjectSpring 2024 Ad Campaign
Three models wearing colorful hoodies by a swimming pool for the Uter Spring 2024 ad campaign.

Uter Spring 2024 Ad Campaign 2024

Associated creatives

Philippe Uter
Philippe UterUter Creative Director
Jennifer Massaux
Jennifer MassauxPhotographer
Ines de Ramon
Ines de RamonModels
Jelani Williams
Jelani WilliamsModels
and Shane Williams
and Shane WilliamsModels
Palm Springs
Palm SpringsLocation

Tags

woman in orange hoodieorange hoodiehoodieman in yellow hoodieyellow hoodieman looking at camera

Description

This image from the Uter Spring 2024 ad campaign features three models lounging poolside in Palm Springs. Photographed by Jennifer Massaux with creative direction by Philippe Uter, the scene captures a relaxed outdoor mood with natural daylight. In the foreground, a woman wears an orange hoodie while a man in a yellow hoodie looks toward the camera. A third model in a light blue patterned hoodie sits slightly behind them near the edge of the pool. The composition highlights casual streetwear apparel against a bright, sunlit backdrop.

Style

Editorial, Lifestyle, Horizontal, Warm

Techniques

Natural light

Industries

Designer Fashion

Color

Burnt Orange (50%)
Golden Yellow (50%)

Background

Outdoor Pool

Context

Advertising Campaign