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Brand
HAVAIANAS
ProjectEM ON HOLIDAY
A woman holding a blue floral flip-flop to her ear like a phone, wearing a blue cap and holding the project em on holiday campaign.

HAVAIANAS EM ON HOLIDAY 2023

Associated creatives

RD Productions
RD ProductionsProduction Company
Byron Spencer
Byron SpencerPhotographer
Ben Montague
Ben MontagueDirector of Photography
Claire Thomson
Claire ThomsonMake-up Artist

Tags

woman holding flip flopwoman holding phoneflip flop phoneblue flip flopwoman wearing capblue cap

Description

This vibrant advertising campaign image for Havaianas, titled Em On Holiday and photographed by Byron Spencer, captures a playful moment against a beach background. A woman with dark curly hair and a blue cap holds a blue floral patterned flip-flop up to her ear as if it were a telephone. Bold white typography overlays the top and bottom of the frame, reading HOLD ON and THEY ARE DOING HAVAIANAS WITH WHO? alongside the Havaianas and Em on Holiday branding logo. The composition features natural outdoor lighting and an editorial style with a humorous tone, showcasing production by RD Productions.

Style

Editorial, Humorous, Vertical

Industries

Footwear

Color

Royal Blue (50%)
Pure White (30%)

Background

Sandy Beach

Context

Advertising Campaign