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BrandTower
ProjectBrand Identity
Storefront glass with bold white typography and a line-art parachute graphic, featuring a blurred pedestrian walking past

Tower Brand Identity 2023

Associated creatives

Studio Work
Studio WorkGraphic Design
Totally Okay
Totally OkayIllustration
Stephen Grace
Stephen GraceMotion

Tags

storefront window graphicsstorefront windowwindow graphicsbrand identitytypographic signageillustration on glass

Description

This image showcases a brand identity installation on a commercial storefront window for Tower. Large white typography reads RISE ABOVE WITH TOWER BY YOUR SIDE alongside a playful halftone parachute illustration applied directly to the glass. A blurred figure walks past the storefront on the sidewalk in the foreground, while a wooden bench sits to the right. The building features neoclassical stone framing and large glass panels reflecting the surrounding streetscape.

Style

Horizontal, Commercial, Clean

Industries

Banking

Color

Pure White (80%)

Background

Retail Storefront

Context

Out of Home (OOH)