Belinda Blooman, Producer, Sydney

Description

This monochrome image features a close-up portrait of a smiling young woman outdoors in an urban setting. She is captured mid-laugh with her eyes gently crinkled while holding a piece of white gum near her mouth. She wears a dark jacket, layered silver necklaces, rings, and small hoop earrings. In the lower left corner, a product bottle of Extra White gum is prominently displayed alongside bold graphic text reading Every Smile Should Shine Bright. The background shows urban architectural elements and a circular seal logo in the upper right. The lighting is bright and natural, highlighting facial textures and the joyful expression.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

CPG / Packaged Food

Color

Background

Street

Context

Advertising Campaign