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BrandTower
ProjectBrand Identity
Three illustrated figures with dotted patterned heads on a light grey background showing a character thinking, parachuting, and climbing steps.

Tower Brand Identity 2023

Associated creatives

Studio Work
Studio WorkGraphic Design
Totally Okay
Totally OkayIllustration
Stephen Grace
Stephen GraceMotion

Tags

illustrated figuresillustrated charactersdotted headscartoon characters

Description

This graphic illustration features three distinct cartoon characters set against a solid light grey background. Each figure has a rounded head filled with a textured halftone dot pattern and a simple smiling face. The leftmost character points upward while thinking of a house surrounded by financial symbols and hearts. The central character descends with a parachute. The rightmost character climbs up a small set of block steps with one hand raised. The artwork uses clean dark outlines and is part of the brand identity project for Tower.

Style

Artistic, Horizontal, Clean, Minimalist

Techniques

Vector

Color

Jet Black (100%)

Background

Grey Seamless, Education Building

Context

Advertising Campaign, Website / Web