Tower Brand Identity 2023

About

This graphic illustration features three distinct cartoon characters set against a solid light grey background. Each figure has a rounded head filled with a textured halftone dot pattern and a simple smiling face. The leftmost character points upward while thinking of a house surrounded by financial symbols and hearts. The central character descends with a parachute. The rightmost character climbs up a small set of block steps with one hand raised. The artwork uses clean dark outlines and is part of the brand identity project for Tower.