Tower Brand Identity 2023

About

This graphic design piece presents a brand identity layout for Tower. The layout features bold blue typography on the left alongside the headline create the business of your dreams with tower. An illustrated character with a dotted halftone texture points upward toward a thought bubble containing a house and currency symbols. Additional design elements include a scalloped badge with text and navigation buttons in the top right corner. The composition utilizes a clean, modern digital illustration style with a muted colour palette.