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BrandTower
ProjectBrand Identity
Web design layout featuring bold typography and a playful illustrated character parachuting with a smiling face.

Tower Brand Identity 2023

Associated creatives

Studio Work
Studio WorkGraphic Design
Totally Okay
Totally OkayIllustration
Stephen Grace
Stephen GraceMotion

Tags

brand identity designbrand identityweb designillustrated charactertypography layout

Description

This project showcases the brand identity and web design for Tower featuring a distinct typographic hierarchy and playful illustration work. The composition displays bold blue and black lettering alongside a whimsical character parachuting onto a light grey background. Small navigation elements appear in the top right corner while descriptive text grounds the lower left quadrant. The design combines clean digital layout principles with expressive vector style illustration.

Style

Artistic, Horizontal, Clean, Graphic

Techniques

Vector

Industries

Banking

Color

Royal Blue (40%)
Jet Black (30%)
Pure White (30%)

Background

Solid Colour

Context

Website / Web