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  • ·Tod's Pre-Fall 2024 Ad Campaign Editorial by Zoë Ghertner
BrandTod's
ProjectPre-Fall 2024 Ad Campaign
Man seated on a chair looking towards a woman lying on a bed in an interior room for Tod's Pre-Fall 2024 campaign

Tod's Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Matteo Tamburini
Matteo TamburiniTod’s Creative Director
Charles Levai and Kevin Tekinel
Charles Levai and Kevin TekinelCreative Director
Zoë Ghertner
Zoë GhertnerPhotographer
Annemary Aderibigbe
Annemary AderibigbeModels
Tommaso de Benedictis and Roch Barbot
Tommaso de Benedictis and Roch BarbotModels
Brian Molloy
Brian MolloyStylist
Giulia Massullo and Piergiorgio Del Moro 
Giulia Massullo and Piergiorgio Del Moro Casting Directors
Villa Il Palazzetto
Villa Il PalazzettoLocation
Monselice
MonseliceLocation
Italy
ItalyLocation

Tags

man seated on chairman seatedseated manmanwoman lying on bedwoman on bedwoman

Description

Captured by photographer Zoë Ghertner for the Tod's Pre-Fall 2024 ad campaign, this monochrome editorial image presents a quiet interior narrative set within Villa Il Palazzetto in Monselice, Italy. In the foreground, a man sits backward on a chair with folded arms, his gaze directed toward an adjacent room where a woman rests on a bed. The composition utilizes natural lighting and a soft depth of field, framing the figures through open doorways. The styling by Brian Molloy complements the understated cinematic mood of the scene.

Style

Editorial, Vertical, Cinematic, Monochrome

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Medium Grey (30%)

Background

Hallway

Context

Advertising Campaign