Tod's

Jul 2024

The Tod’s Pre-Fall 2024 ad campaign serves as a masterclass in quiet luxury, effortlessly distilling the brand’s storied Italian heritage into a series of highly considered visual narratives. Shot on location at the storied Villa Il Palazzetto in Monselice, the campaign captures a sense of timeless elegance that feels both grounded and aspirational. With creative direction from Matteo Tamburini, alongside Charles Levai and Kevin Tekinel, the imagery leans into a refined, editorial minimalism that prioritizes craft and tactile sophistication. Photographer Zoë Ghertner masterfully utilizes natural light to accentuate the textures of premium leather handbags and pebbled-sole footwear, while the styling by Brian Molloy ensures each ensemble remains rooted in a classic, understated menswear and womenswear aesthetic. Featuring models Annemary Aderibigbe, Tommaso de Benedictis, and Roch Barbot, the campaign utilizes a mix of crisp color portraiture and evocative, cinematic black-and-white photography to establish its rhythm. The use of analogue film techniques and a reportage-style approach lends the collection a documentary-like intimacy, moving beyond traditional commercial visuals to celebrate the architectural beauty of its Italian surroundings. By weaving together sharp interior details, sprawling garden vignettes, and candid, movement-driven portraits, the campaign successfully positions Tod’s as a pillar of modern luxury, where the focus remains steadfastly on the intersection of human grace and uncompromising, tactile material quality.