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BrandThe Lo & Behold Group
ProjectBrand Identity
Legs and feet wearing white canvas sneakers standing on asphalt next to painted pedestrian walk lettering and a long human shadow

The Lo & Behold Group Brand Identity 2025

Associated creatives

OMFGCO
OMFGCOGraphic Design
Joseph Koh
Joseph Koh

Tags

white canvas sneakercanvas sneakersneakerpedestrian walk letteringwalk letteringhuman shadow

Description

This image captures a close-up overhead shot of a person's lower leg and foot wearing a white canvas sneaker standing on dark asphalt. Next to the sneaker, bold white letters spell out the word walk directly on the pavement. A long, dark silhouette of a person stretches across the asphalt surface under direct sunlight, intersecting with the stenciled lettering. The composition focuses on graphic lines and high-contrast shadows created by bright outdoor lighting. This piece is part of the brand identity project by OMFGCO and Joseph Koh for The Lo & Behold Group.

Style

Vertical, Commercial, Earthy, Minimalist

Techniques

Natural light

Color

Pure White (30%)

Background

Road

Context

Advertising Campaign