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Brand
The Lo & Behold Group
ProjectBrand Identity
Bright yellow rectangular wayfinding sign with black directional arrows and text next to a blurred moving black car

The Lo & Behold Group Brand Identity 2025

Associated creatives

OMFGCO
OMFGCOGraphic Design
Joseph Koh
Joseph Koh

Tags

yellow wayfinding signyellow signwayfinding signsignblack car motion blurblack carcar motion blur

Description

This image for The Lo and Behold Group brand identity project features a tall, vibrant yellow vertical wayfinding sign standing outdoors near a curb. The sign displays black minimalist graphics, directional arrows, and text including pick-up and drop-off information alongside height limit indicators. In the background, a dark car passes by with motion blur, suggesting movement along a street. Low green foliage and a concrete curb frame the base of the sign under natural daylight. Graphic design credit goes to OMFGCO and Joseph Koh.