The Lo & Behold Group Brand Identity 2025

Description

This image for The Lo and Behold Group brand identity project features a tall, vibrant yellow vertical wayfinding sign standing outdoors near a curb. The sign displays black minimalist graphics, directional arrows, and text including pick-up and drop-off information alongside height limit indicators. In the background, a dark car passes by with motion blur, suggesting movement along a street. Low green foliage and a concrete curb frame the base of the sign under natural daylight. Graphic design credit goes to OMFGCO and Joseph Koh.

Style

Artistic, Vertical, Clean

Techniques

Long exposure, Natural light

Color

Background

Street

Context

Advertising Campaign